Boomer or Bust: Marketing to the Older Demographic

In this session, we will discuss proven ways to attract older clients that are educated, affluent and ready to pay for training services that meet their needs.

Key Takeaways:

• Understand the aging population and process better to cut through the stereotypes
• Use communication that will get them to know, like and trust you
• Implement key marketing strategies that have been proven effective for studios of all types
• Appreciate how all parts of your fitness business work together to be successful with aging adults