Defining Your Business Culture & Creating Your Tribe: Why it Could be Your Most Important Long-term Objective

In this session, you'll learn the principles of an organizational soul (culture) and the role it plays in building a successful business.  You'll also gain knowledge into the building blocks of a great organizational soul/culture accompanied by specific examples.

Further, you'll find out how...

• To introduce the connection between an organization’s culture and its brand and how this impacts a studio’s ability to foster tribalism
• To provide insights on bringing organizational culture to life through your brand platform and specifically, what has to happen to make it a tribal brand
• To provide insights on measuring the strength of your soul and brand so you know when you’ve arrived