CEO Panel

Sara, CEO of SCW Fitness Education and WATERinMOTION®, is a visionary leader that has transformed the fitness education community. A successful business owner and advisor, she is a keynote speaker, published author, podcast presenter and sought-after industry leader. Sara has launched nine successful MANIA® fitness-professional conventions and over 35 live and online certifications. Her company has touched more than 100,000 Fitness Professionals face-to-face and engaged another 300,000+ in virtual connections.

With over 30 years of experience in operations, sales and marketing, Scott Goudeseune leads the senior management team for ACE and provides vision and direction for the organization's strategic plans. As the CEO, one of his most important roles is to drive the culture at ACE and protect the organizational values, creating a healthy, happy working environment that attracts and retains talented employees and allows team members to embody the mission of ACE and live their most fit lives.