AFS mentor Lauren Eirk walks us through her approach to dealing with competition in a ever-changing studio landscape.
Greg Sellar talks about how people and experiences are the building blocks to successful studio differentiation, and illustrates his ideas by breaking down a studio example.
After many years of studio success, Ivan Barrera looks back at his beginning and walks us through the biggest pitfalls for which to look out when starting a fitness business.
We spoke with Dave in preparation for his SUCCEED! 2020 and SUCCEED! Online sessions. In this video, Dave shared his thoughts on some typical ideas about online training, and what is the key value differentiation to a good online training program.
Living in a world connected 24/7 by digital devices has changed the way we sell memberships and services and interact with potential and active customers. It’s even transformed how we communicate with fitness studio members, respond to prospect inquiries and handle complaints. As a result, your members’ expectations have changed. They anticipate rapid, often instantaneous, results and feedback. And this applies to online and offline communication.
For many fitness professionals and studio owners, hitting the seven-figure mark is a big goal. It was for me too. However, there are some misconceptions about what it means to be a seven-figure studio owner. Growing and scaling your fitness business to seven figures is exciting. But growth brings new business challenges, forcing you to grow both personally and professionally, as well.
Entrepreneurship is the engine for every small business—fitness studio ownership included. Entrepreneurs pursue their dreams, confident that dreams will become reality. One quote from an unknown author says, “Dreams are like stars, you may never touch them, but if you follow them they will lead you to your destiny.”
Planning to grow a fitness business often results in a to-do list a mile long—sometimes that list becomes a block, preventing entrepreneurs from earning more, doing more or dreaming bigger. Instead of allowing the tasks to pile up and paralyze you, take a minute to review and implement a simple 1-2-3 process for progressing forward.
Most fitness studio owners know that social media is a necessary part of any fitness business marketing plan. But it can also be a major time-waster in both obvious and subtle ways. Here are five things you might need to stop doing now on social media for improved productivity and results.
As a studio owner, you’re probably always considering new and effective ways to market your fitness business. Finding and collaborating with key influencers in your community can help you make contact with new prospects—and it’s very time efficient!