Explore the Sessions!

Hyper-focused education with a direct correlation to your needs, wants, and goals. Unique and targeted education sessions so you can learn in a style that suits you.

More sessions being added soon.


May 1

8:15 am to 9:30 am

8:15 am to 9:30 am
Session

Marketing/Sales/Retention Workshop: Aspiring Owner - 2 Years

New for 2020! Work with the best experts with a focus on improving your marketing, sales, and retention efforts to set yourself up for success from the beginning and avoid those costly mistakes that can set you back.

In this session attendees will focus on reaching profitability and meet the following guidelines:

- Looking to start their own business or;
- Been in business 0-2 years
- 1 facility
- Revenue less than $200,000

Presented by: Stephen Tharett, Presented by: Lindsay Vastola, Presented by: Kevin Steele, PhD

Marketing/Sales/Retention Workshop: Getting to the Next Level

New for 2020! Work with the best experts to get your business to the next level with a focus specifically on improving your marketing, sales, and retention.

In this session attendees will focus on growing profitability and meet the following guidelines:
- In business 2-5 years
- 1 or more facilities
- Revenue more than $200,000

Presented by: Dan Kleckner, Presented by: Ivan Barrera, Presented by: Lauren Eirk

Marketing/Sales/Retention Workshop: Seasoned Veterans

New for 2020! Work with two of the most sought our fitness experts in the world in Rick Mayo and Frank Nash as they guide you through the high-level strategies reserved for those looking to maximize their marketing, sales, and retention.  

In this session attendees will focus on maximizing profitability and meet the following guidelines:
- In business 5+ years
- 1 or more facilities
- Revenue more than $500,000

Presented by: Rick Mayo, Presented by: Frank Nash

9:45 am to 11:00 am

9:45 am to 11:00 am
Session

Marketing/Sales/Retention Group Discussion: Aspiring Owner - 2 Years

Engage in a stimulating group discussion with attendees in the exact same shoes as you! Led by the same experts, you'll engage with other attendees, ask your questions, and get feedback in an environment full of support.  

Presented by: Stephen Tharett, Presented by: Kevin Steele, PhD, Presented by: Lindsay Vastola

Marketing/Sales/Retention Group Discussion: Getting to the Next Level

Engage in a stimulating group discussion with attendees in the exact same shoes as you! Led by the same experts, you'll engage with other attendees, ask your questions, and get feedback in an environment full of support.  

Presented by: Dan Kleckner, Presented by: Ivan Barrera, Presented by: Lauren Eirk

Marketing/Sales/Retention Group Discussion: Seasoned Veterans

Engage in a stimulating group discussion with attendees in the exact same shoes as you! Led by the same experts, you'll engage with other attendees, ask your questions, and get feedback in an environment full of support.  

Presented by: Rick Mayo, Presented by: Frank Nash

3:15 pm to 4:30 pm

3:15 pm to 4:30 pm
Session

Leadership, Personal Development & Operations Workshop: Aspiring Owner - 2 Years

New for 2020! The afternoon sessions keep the same format as the morning but shift the focus. Better understand how to improve your leadership and personal development, while systematizing your business operations.

In this session attendees will focus on reaching profitability and meet the following guidelines:

- Looking to start their own business or;
- Been in business 0-2 years
- 1 facility
- Revenue less than $200,000

Presented by: Dane Miklaus, Presented by: Michael Romig, Presented by: Joel Capra

Leadership, Personal Development & Operations Workshop: Getting to the Next Level

New for 2020! The afternoon sessions keep the same format as the morning but shift the focus. Better understand how to improve your leadership and personal development, while systematizing your business operations.

In this session attendees will focus on growing profitability and meet the following guidelines:

- In business 2-5 years
- 1 or more facilities
- Revenue more than $200,000

Presented by: Shannon Fable, Presented by: June Kahn, Presented by: Mike Gelfgot

Leadership, Personal Development & Operations Workshop: Seasoned Veterans

New for 2020! The afternoon sessions keep the same format as the morning but shift the focus. Better understand how to improve your leadership and personal development, while systematizing your business operations.

In this session attendees will focus on maximizing profitability and meet the following guidelines:

- In business 5+ years
- 1 or more facilities
- Revenue more than $500,000

Presented by: Joe Drake, Presented by: Robert Linkul, Presented by: Mark Nutting

4:45 pm to 6:00 pm

4:45 pm to 6:00 pm
Session

Leadership, Personal Development & Operations Group Discussion: Aspiring Owner - 2 Years

Engage in a stimulating group discussion with attendees in the exact same shoes as you! Led by the same experts, you'll engage with other attendees, ask your questions, and get feedback in an environment full of support.  

Presented by: Michael Romig, Presented by: Dane Miklaus, Presented by: Joel Capra

Leadership, Personal Development & Operations Group Discussion: Getting to the Next Level

Engage in a stimulating group discussion with attendees in the exact same shoes as you! Led by the same experts, you'll engage with other attendees, ask your questions, and get feedback in an environment full of support.  

Presented by: Shannon Fable, Presented by: Mike Gelfgot, Presented by: June Kahn

Leadership, Personal Development & Operations Group Discussion: Seasoned Veterans

Engage in a stimulating group discussion with attendees in the exact same shoes as you! Led by the same experts, you'll engage with other attendees, ask your questions, and get feedback in an environment full of support.  

Presented by: Joe Drake, Presented by: Robert Linkul, Presented by: Mark Nutting
May 2

8:00 am to 9:00 am

8:00 am to 9:00 am
Session

Stop Chasing Clients - Get Them to Come to You Instead

How do fitness professionals stand out and magnetically attract their ideal client in a highly saturated industry packed with millions of other fitpros? Most likely your audience wants to learn how to easily fill their programs and build a waitlist of clients without spending big bucks on marketing and advertising.

Presented by: Lisa Simone Richards

Using Social Media to Win in 2020 and Beyond

How would you like to attract only the absolute best clients using social media in 2020 and beyond? During this presentation, Tim Lyons will show you the exact strategies his agency uses to attract over $9.8 million in personal training revenue for his clients and how you can do the same for your business.

Presented by: Tim Lyons

Building High Achieving Teams

Anyone who genuinely believes in the purpose of their team, as well as the team itself, can succeed as a leader. Few team leaders step into the role with all the skills needed to manage and lead a team to success. Although recognized as being valuable, teams can be under-utilized by many organizations.

Presented by: Greg Sellar

Health Coaching: Using Behavior Change Programming at Your Studio

Is your studio supporting clients who are affected by inactivity, overweight, and obesity and their associated chronic diseases? Learn how evidence-based programs designed to facilitate the sustainable adoption of healthier, more physically active lifestyle behaviors can meaningfully impact client health and wellbeing.

Presented by: Anthony Wall

9:15 am to 10:15 am

9:15 am to 10:15 am
Session

7 Pillars of 7 Figure Fitness Studios

Growth doesn’t have to feel like you’re climbing Mt. Kilimanjaro blindfolded with your hands tied behind your back. Meet the 7 Pillars we’ve used to build hundreds of 6 and dozens of 7 figure studios and discover how you can dial back your hours and drive up your profit margins.

Presented by: Lisa Kuecker

Instagram Stories Bootcamp for Your Fitness Studio

Instagram Stories are more popular than ever on social media because they’re quick to consume and fun to engage with. But they can also be enormously helpful for boosting business—especially in the fitness industry and studio space where visual content and personal connections are so important. Discover why Instagram Stories are the next big thing in social and how to expertly and efficiently leverage this mobile phenomenon to enhance your own fitness marketing.

Presented by: Amanda Vogel

Multi-Media Marketing for Growth & Profitability

Examine how to market effectively and explore branding your business through various media sites driving it to success. Uncover your unique market position, create email blasts, construct eNewsletters, mold your website and expand your social media presence. Explore ways to take your business to the next level with effective, strategic and inexpensive marketing. Learn from this entrepreneur who started from a 3rd floor walk-up and created a multi-million-dollar enterprise.

Presented by: Sara Kooperman

Attracting, Engaging and Retaining Successful Staff

What are your goals in the next year? Do they include: hiring new staff, retaining the great people you have, and building a culture of excellence at your studio? In this session taught by Lauren Shroyer, MS, ATC, ACE Senior Director of Product Development, and experienced studio operator, you will learn realistic and applicable strategies for hiring staff and increasing the engagement level of your current team. These can be implemented immediately to bolster your business and reputation.

Presented by: Lauren Shroyer

2:30 pm to 3:30 pm

2:30 pm to 3:30 pm
Session

DNA Testing and the Future of Fitness

DNA testing for fitness, nutrition, and sports performance is experiencing an upward trend in interest. It opens new doors to service offerings clubs and personal trainers can provide. Does knowing a client’s genetic responses to diet and exercise really give them an advantage to success? Learn the genetic traits available for analysis as well as the risks and benefits of this new technology.

Presented by: Erin Mahoney

Take Your Business (and Yourself) on a Beach Vacation!

We all know it's been a long time since you've let yourself have a vacation, right? Or when's the last time you thought, oh shoot, my lead trainer is going on vacay, that's going to be a rough week on the bottom line. What if, instead of a vacation hurting our business, there was a way it can help a number of aspects for you, your business, and your staff? Fit Bodies, Inc.

Presented by: Suzelle Snowden

3 Ways Your Website Can Be Your Most Valuable Marketing Tool in 2020

This session is especially impactful for localized gym/studio owners looking to utilize their website as a lead generating machine designed to help them grow their business. Join Houston Goodwin, President of 97 Display, as he walks you through 3 actionable steps to leverage your website as your most valuable marketing tool in 2020.

Takeaways:

Presented by: Houston Goodwin

The ROI on Personalization

How much time should we spend personalizing interactions with clients?  Personalization costs us time.  It makes our clients feel better.  It makes us feel better. But is it worth it?  Does it really make us money?  How much?  

Presented by: Nt Etuk

A Game Changer With Shadō Fitness!

This "Spinning"/Indoor Cycling game will bring engagement to the disinterested participants, competition to the competitors and data to the fitness enthusiasts. No special bike/equipment needed. 

Shadō Fitness will INCREASE your memberships, build community and set up a retention percentage unlike any others within the industry. 

4:30 pm to 6:00 pm

4:30 pm to 6:00 pm
Session

Marketing Panel Discussion

Marketing is tough and consistently driving leads to your business is even tougher.  Take in a panel discussion from 4 of the most successful studio and gym owners in the country as they share their past experiences, and what's working for them right now so you can go back to your business on Monday and implement new ideas immediately.

Presented by: Amanda Vogel, Presented by: John Heringer, Presented by: Lindsay Vastola, Presented by: Arin Lindauer

How to Set up a Solid Internship Program with Neighboring Universities

In businesses with few resources, an extra hand can make a big difference.  An internship can be a great way to get more support while providing a rewarding experience for students interested in fitness, business, and marketing. Learn how to set up a proper internship program, connect with universities and avoid the pitfalls. Setup, expectations, descriptions,  interviewing, and managing are all covered in this important session. 

Presented by: Gavin McKay

How to Create A Winning Culture

Have you been “grinding” in a gym with your clients and wondering why you aren’t as successful as some other fitness pros?  That’s because today your biggest competitive advantage isn’t providing a cool workout or your fitness knowledge.  It’s your culture!   After helping hundreds of gyms around the world build contagious cultures, Martin Rooney shares his secrets on how to develop an environment that not only reignites your business, but rekindles your fire for fitness, too.

Presented by: Martin Rooney

Creating a Motivational Climate that Keeps Them Coming Back

What is the Achievement Goal Perspective Theory (AGPT) and what does it mean for your studio? In this session, ACE’s Director of Science and Research, Sabrena Jo, will educate attendees on AGPT and provide practical applications for developing a caring, task-involving climate that promotes member loyalty, creates positive member experiences, and leads to greater staff cohesion.

 
Key Takeaways:

Presented by: Sabrena Jo
May 3

8:00 am to 9:00 am

8:00 am to 9:00 am
Session

The 4P's to SUCCEED in Your Fitness Business

Too often, we seek complex answers in favor of the simple solutions that exist before us. This coaching session will teach you specific exercises to improve your leadership, team building, service offerings and client experience. Best of all, you will learn simple yet effective ways to grow your revenues and improve your profitability.

Presented by: Frank Pucher

Top Challenges Fitness Studios Face Today & How to Overcome Them

The growth of smaller, more specialized fitness boutiques has exploded, with membership increasing at a rapid rate. In this lecture, discover some of the leading challenges that small studios face, from maintaining your facility, managing your staff, marketing your business, networking, and having a strong presence online all while delivering a great product that clearly defines your brand.

Presented by: Lauren Eirk

The Art of Training Staff to Sell

The audience will leave with a very unique sales approach that will help trainers feel more like coaches and less like pushy, aggressive sales people. Sales is not a dirty word. It's our own perception and skewed understanding that cause us to disconnect with others.

Presented by: Mike Gelfgot

"Run Like a Boss” 101 Guide to Apps and Platforms to Streamline your Offer and Enable your Team to Deliver Excellence

Learn how to identify your target market and compose the right message that creates an emotional connection with your customer. Invest time and money in people who truly embody the mission + culture in your company and discover which apps and platforms can help enable your team to deliver excellence and elevate the member experience.

Key Takeaways:

Presented by: Ann Marie Barbour

9:15 am to 10:15 am

9:15 am to 10:15 am
Session

My $120,000 Fitness Business Mistake

In this presentation Ivan Barrera will discuss what he thought was his next big thing in his career, but little did he know, it would be his next big disaster in his career.

Listen up on the lessons learned from this experience and what he did to come out of it a better and happier version of himself.

Presented by: Ivan Barrera

Tax Strategies Saving Studio Owners Thousands

Tax savings are available to studios of all sizes. For many business owners taxes will be one of their largest costs, so it makes sense to focus on how to reduce that. In this session we will be sharing strategies that will save you thousands each and every year.

Presented by: Mike Jesowshek

How to Boost Studio Revenue $1-5k by Selling Online "Shoulder" Services

In this session, you will learn the practical first steps needed to earn incremental revenue by selling online "shoulder" services in your studio. These services not only increase revenue, but they add value to your clients, improve retention, and act as amazing marketing opportunities.

Presented by: Dave Smith

You Thought Opening a Studio Would Be Easy

Are you groomed to make the jump from knowing muscle and nutrition to profit and loss statements? Are you ready to move from the 5 am training slot to the board room or bank cubical? If KPI sounds like a weight loss supplement rather than a business 101 term, our session will be an eye opener for you. Together we will set up your business playbook, discuss strategies to stay on a path to success and strategize on ways to keep in forward motion.   

Presented by: Ann Gilbert